the 6-figure small biz strategy

For over a decade I have helped small creative businesses develop sustainable, profitable advertising strategies, so they can finally be profitable and scale without the daily grind.

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My name is Charlotte Eriksson and I am an advertising strategist with a deep passion for helping passionate business owners build empires while making an impact. I believe in small moments of beauty, adding simple luxury to a seemingly ordinary day, and that's why I fell in love with working with jewelry brands and designers. I won't just set up ads for you and send in grey report each month—I will be your strategic partner to make sure you reach your goals without having to worry about the HOW.


I've worked with some of the biggest independent handmade jewelry brands in the world, as well as jewelry business academies and trade shows. My slight obsession with numbers and data, in combination with a deep understanding of the jewelry industry and buyer, makes my strategy thinking unique and quite extraordinary (if I may say so myself).

I know how much time, energy and passion it goes into starting a business, going after a dream, not giving up, building a team, working endless hours... The sacrifices, the zero to none payoff in the beginning.. but I also know the pride and freedom that comes with running a profitable, stable business, spending your days working on something you truly love, and feeling like you're doing something great in the world. That's what we're after, right?

As an advertising strategist for jewelry brands, I will help you get your creations noticed by the right audience through social media advertising.  By using targeted custom audiences I will make sure the people who WANT to find you will find you. We will utilise the platforms that best align with your audience (Facebook, Instagram, Google Display network or Pinterest) and base our decisions on data and analytics. My two goals are to get you profitable and to get your brand known.

We will not try to reach everyone. We will reach those who are desperately looking for a writer like you, those who WANT to find you. 


✓ Go from unstable months to consistent sales

✓ Scale to 6 or 7-figures

✓ Quit their day-jobs to run their dream business full-time

✓ Feel supporter and safe with their advertising investment + strategy


My expertise lies in tapping into audiences that WANT to find you.



  • Advertising Campaign Strategy + Implementation

    • Instagram/Facebook

    • Google Display Network

    • Pinterest

  • Webstore Conversion Optimisation

  • Collection Launch Strategy

  • Lead Generation Strategy


Facebook, Instagram, Pinterest, Google Display Network

Digital advertising is powerful because it enables you to reach those who WANT to find you. With a stunning ads of your jewelry, potential customers will feel connected to your brand message and feel grateful that they found you. That's the sort of ads I work with.

I will use a combination of custom audiences to place your content and services in front of both warm and cold audiences. I will also use retargeting ads to reach people who have already shown interest in your accounts or website.


please click below to download the price sheets for an advertising campaign with me


I would love to talk more about how I can help you build your brand and scale your creative business.  Simply fill out the form below and I will get back to you within 48h.


Please add a short introduction to your campaign project, links to your social media + website and any other information that can be useful for me to know.  I will then send over a proposed strategy + timeline and we will together come up with an individual approach designed for  your needs.

Thank you! Message sent. I will get back to you within 24h.

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