Marketing for Yoga Teachers



I help yoga teachers and creative entrepreneurs reach their targeted audience, position themselves as thought leaders and build engaging followings. Through a clear digital strategy, defined branding and social media advertising I will help you reach out with your teachings and offerings.
´Charlotte Eriksson Author, The Glass Child
Life might not always be easy, but it will always be beautiful.


- Full Digital Strategy

- Social Media Strategy

- Email Marketing

- Social Media Advertising (Facebook + Instagram AD strategy)

- Youtube Advertising

- Google Display advertising

- Amazon advertising (for authors)


- Brand Development

• Consultancy + Digital Strategy

I will make an analysis of your present brand and marketing efforts, help you define  clear and structured goals for for your digital marketing , and then develop a full digital strategy + marketing plan.

A digital strategy involves:

  • Defined Goals

  • Clear Brand Message

  • Targeted Audience Research

  • Keyword Research

  • Visual Branding

  • Social Media Marketing Plan

  • Content Marketing Plan

  • Paid Advertising Strategy

  • SEO suggestions

  • PR suggestions

I can then stay and work with you to implement the digital strategy, or I coach you through it and then you implement it on your own. I always stay available for questions or help even after you have taken over the implementation.

I work with passionate small businesses with a message.

- Yoga Teachers + Yoga Retreats.

- Health, beauty and lifestyle businesses.

- Artists, authors and musicians.


I work remotely but am also willing to travel and relocate if the project is right.


I am a digital strategist and social media expert with over 8 years of work experience. While pursuing my own creative projects (as a songwriter, author and yoga  teacher) I was saddened to see so many passionate, talented and skilled entrepreneurs not succeeding with their businesses because of a lack of knowledge in how to reach out with their message, find their audience and market their services and products. As I started travelling to teach workshops and  masterclasses, I kept seeing how even the  organisers of yoga retreats lacked in marketing and branding knowledge. I wanted to help these passionate teachers and artists how to find their clients, students and followers.

I started coaching friends privately, consulting with branding, business model development, digital strategy and social marketing ad campaigns. It's so beautiful to watch a passionate message reach the right people and leave both parties feeling fulfilled and serviced. My purpose is to help  you build a sustainable and flourishing business through all the incredible digital tools and resources we have available today.

I now specialise in helping yoga teachers, yoga retreats, artists and authors develop digital strategies, define their brand and services, reach their targeted audience, get more sign ups or clients and build engaging communities through social media.

My strategies involve social media marketing, content marketing, branding + positioning, facebook + instagram advertising, email marketing and SEO.
Marketing Manager: Pinterest marketing, Facebook marketing,  email marketing  + push notifications.
Marketing Manager: I'm in charge of Shambala's entire marketing efforts, inbound and outbound.
Social Media Ads Campaign to increase sign-ups.


I would love to talk more about how I can help you

with your social media + digital marketing for your retreat or yoga business.

Write to me and we'll go from there!

Come say hi!
  • LinkedIn - Black Circle
  • Instagram - Black Circle
  • YouTube - Black Circle
  • Pinterest - Black Circle
  • Facebook - Black Circle
  • Twitter - Black Circle
Listen to my podcast!

“The most creative act you will ever undertake

is the act of creating yourself.”

– Deepak Chopra

Charlotte Eriksson Photo copy.JPG


I travel to teach yoga + meditation workshops as well as running masterclasses around mental health and anxiety prevention.


“Promise yourself to be so strong that nothing can disturb your peace of mind. Look at the sunny side of everything & and make your optimism come true.

Think only of the best, work only for the best.

Forget the mistakes of the past & press on the greater achievements of the future. Give so much time to the improvement of yourself that you have no time to critize others. Live in the faith that the whole world is on your side as long as you are true to the best that is in you.” 
― Christian D. Larson

From my  book "You're Doing Just Fine"