top of page

Stop starving for your art.

10x your streams → convert streams into revenue-generating fans → start making $$$ as an artist.

Experience the power of advertising funnels designed to convert into ticket sales, album purchases, streams, and sustainable growth for musicians in 2023. My priority is YOU never again worrying about how to afford rent, doing useless TikTok dances, or releasing music that remains undiscovered. There is a way to live out your dream AND earn a substantial income. I have a decade of experience helping artists build sustainable income streams and build engaging followings through high-end advertising funnels. Are you ready to generate more streams, engagement, and revenue? I'll be your partner in profit, let's get to work. 🤝

How I found freedom as a songwriter & author.

As a songwriter/producer of 6 albums and an author of 5 books, I know a thing or two about how to make damn fine revenue with art online. As a matter of fact, I'm consistently making $150K / year from my music platform only, all while staying independent and in control of my career.

 

"But Charlotte, HOW????"

I have cracked the revenue code for how to make a (great) living making art and have now helped driven musicians and non-fiction authors build their followings and revenue funnels through strategic advertising for over a decade. With my guidance, my clients have gone from being ready to quit music and take a day-job, to living out their dream as a recording artist and reaching financial goals they never even dared to dream of. I've watched my advertising funnels lead to sold-out tours, transforming 100 streams to 1 million streams, record deals, Amazon best-seller lists, and most of all: no longer spending years creating art that no one discovers.

The least important part is that today I'm the Senior Advertising Strategist at one of New York's biggest boutique ad agencies. Indie artists usually can't afford an agency like that, so here I am, offering you the same high-end advertising services for a fraction of the price. Why? Because I don't want you to spend another second worrying about money when you have art to create, people to touch, and lives to impact.

WHO AM I?

My name is Charlotte Eriksson and I was a full-time songwriter and author for 10 years before I took my marketing knowledge and joined the elite rank of advertisers in New York. I cracked the code on social media algorithms and advertising early on in my career and have through it been able to make a consistent 6-figure income from my own music and books.

I know how much time, energy, and passion we all put into the creation of our art. The sacrifices, the endless hours in the studio or rehearsal room, the costs, the pride, and the dreams... It saddens me to see so many great musicians create amazing content and write beautiful music without reaching the audience they deserve. You just spent maybe years creating this album. Don't release it without making sure it's also being found.

I will help you get your music noticed by the right audience through social media advertising.  By using targeted custom audiences I will put your content, music, video, or release announcement in front of the people who WANT to find you. We will utilize the platforms that best align with your audience (TikTok, Facebook, Instagram, Youtube, or the Google Display Network) and base our decisions on data and analytics. My two goals are to get you profitable and to get your brand known. Your music deserves to be found.

We will not try to reach everyone. We will reach those who are desperately looking for an artist like you, those who WANT to find you. 
 

Stop struggling as a musician. Build a real business, automate your revenue, and start enjoying your job.

More Real Case Studies

√ Half a million views on a homemade live session on zero budget

√ 60,000 engagements on an Instagram release post

√ Over 200 comments on a writing posted on Facebook

√ 50,000 copies sold of a poetry book

 

​I think your content deserves to be found by people who want to find it.

TAKE ACTION

The first step is to schedule your free non-binding no-risk marketing strategy call which includes a thorough audit of your current marketing efforts. This is your opportunity to gain access to my 10 years of experience, completely FREE of charge!

Click the link below to fill out a quick application and then wait to hear back from me within the next 48h.

THE PROCESS

During this call we will discuss your current challenges, marketing efforts, and goals. Based on this we will develop a strategy with clear KPIs individualized for YOUR goals, desired lifestyle, and revenue aims.

SCHEDULE FREE STRATEGY CALL

I will send over the proposed strategy. You accept, pay the invoice, and we start rollin'!

APPROVE PROPOSAL

We will make sure your back-end is up set up correctly, that your landing pages are strong, that the tracking is installed and that your funnel is optimized for cold ad traffic.

SET-UP

You will receive advertising optimized copy and creatives to approve.

COPY/CREATIVE

Execution time!

LAUNCH ADS

Building profitable revenue funnels are all about optimizing optimizing optimizing. Once we have some data on your first ads, we can start optimizing the funnel to improve our numbers.

OPTIMIZATION

© Copyright 2023 Broken Glass Records

Privacy Policy

Next Steps & Campaign Packages

I truly care about your lifestyle, revenue, and long-term success. The first step to working with me is to download the price sheet below where you can learn more about the two different campaigns I offer. After that, you schedule a free non-binding strategy audit. This free call might be the most valuable thing you can do for yourself this very second 💪

I'm always happy to customize a package for your specific business. Just get in touch and we'll make it happen.

Done-For-You 3 Months Campaign

Don't want to ever touch the ad account yourself? Just want to cash in and make art you love? This is the offer for you! We will outline clear goals for your campaign, then I will develop a strong strategy, funnel, messaging, and creatives for you. After this, I will run your ads, optimize them on a daily basis and get you to your goals while you sit back and do what you are best at.

Want to learn how to run advertising campaigns on your own?

Set up & Master Your Ad-Campaigns

Get direct access to my 10 years of experience building profitable advertising campaigns! During 1x, 3x or 5x weeks you will get weekly 1:1 hands-on coaching calls directly with me. We will together build out a profitable, sustainable, predictable revenue machine for you. Wether your goal is to sell out a tour, get more Spotify streams, or figure out how to make living doing what you love, I'll be your strategic partner in profit. At the end of these four weeks, you will not just have an optimized funnel set up and running, you will also have gained the necessary skills to run ads for other artists or brands and cash in on your new knowledge. 

introducing:

The 6-Fig Indie Artist Strategy

bottom of page