DIGITAL STRATEGY

+ SOCIAL MEDIA ADVERTISING

FOR MUSICIANS

__________
As a digital strategist + social media ads expert, I will help you get your content noticed by the right audience through social media advertising.  By using targeted custom audiences I will put your video, post, photo and release announcement in front of the right eyes on the right channels (Facebook, Instagram, Snapchat, Youtube). We will promote your tour through google display campaigns, your music video for a warm audience on Youtube, and make sure you never have to play for empty rooms again.

ABOUT ME

My name is Charlotte Eriksson and I have been a full-time songwriter, recording artist and author for 10 years. I have managed to stay completely  independent while building an engaging online following that has enabled me to tour all over Europe, release 3 full-length albums, 9 EPs, get radio plays on major radio, reach #2 on the Swedish iTunes chart and publish 4 books.

I  started my own artist collective Broken Glass Records after feeling frustrated with not finding a management or agency that matched my values and artistic vision. I decided to run my company with dedication and pride, so that I could keep my artistic integrity when it comes to the pure art of songwriting and performing. 

I educated myself in business, communication, marketing and digital strategy, which immediately set me on the right path towards building my own super tribe of fans and supporters.

I know how much time, energy and passion we all put into the creation of our art. The songwriting, recording, production, mixing ... going completely broke just to bring a band on tour and hustling to stay afloat. It saddens me to see so many great artists create amazing content and music without reaching the audience they deserve. You just spent maybe years on creating this album. Don't release it without making sure it's also being found.

We will not try to reach everyone. We will reach those who are desperately looking for an artist like you, those who WANT to find you. 

Half a million views on a home made live session on zero budget,
60,000 engagement on an instagram release post, over 200 comments on a writing posted on Facebook ... I think your content deserves to be found by people who want to find it.

Case studies:

Live Session Video

I utilised two different custom audiences to target an audience who have showed an interest in acoustic live performance videos within the singer-songwriter market. I deliberately wanted to reach people who could be potential fans of my released studio albums and niched my audience even further by also targeting people who have showed interest in similar artists and bands.

Results

- 21,000+ reaction

- 400+ comments

- 2864  shares

- Over half a million views (30 sec or more)

Video budget: £0

Ad budget: £250

 
 
My strategy
• Low CPR/CPC
• I will use a combination of ads aiming for engagement, link clicks, reach or conversion
• I will set up your ad strategy so that it will be easy for you to keep the campaigns up and running on your own
 
Release Announcement (Book Launch)

To spread the word about my third book and reach people who would love my message, I set up a combination of Facebook ads + Instagram ads with highly branded visuals and copy, utilizing custom audiences to reach people who had previously showed interest in my books, quotes and writings. As  you can see from the screen-shots, the campaigns resulted in a beautiful reach that went on to spread organically  through shares and people tagging their friends. This resulted in larger FB-pages picking up quotes from the books to share with their followings which directly resulted in book sales, email newsletter sign-ups and brand awareness.

Results

- 22,000 engagements

- 800+ comments

- 4600  shares

Content budget (photography): £0 (I took the photos and edited them myself)

Ad budget: £200 on FB + £90 on Instagram

 
instagram

I created a similar campaign on Instagram where the incentive was to click the button "Read More" that lead them to a sales page for the book on my website.

 
 

Services

- Full Digital Strategy Development (see below)

- Social Media Consulting

- Email Marketing

- Social Media Advertising Campaign (FB, IG, Snapchat)

- Youtube Advertising (Music video promotion)

- Google Display advertising

- Amazon advertising (for authors)

- SEO

- Brand Development

DIGITAL STRATEGY + COACHING

I will make an analysis of your present brand and marketing efforts, then work with you to define crystal clear goals for for your digital marketing. Based on those goals I will then build and develop a full digital strategy + marketing plan that you will be able to implement and build your platform.

A digital strategy involves:

  • Goal setting

  • Branding + Brand Message

  • Targeted Audience Research

  • Keyword Research

  • Visual Branding

  • Social Media Marketing Plan + Editorial Calendar

  • Content Marketing Plan

  • Paid Advertising Strategy

  • SEO suggestions

  • PR suggestions

  • Release strategy

I can then stay and work with you to implement the digital strategy, or I coach you through it and then you implement it on your own. I always stay available for questions or help even after you have taken over the implementation.

SOCIAL MEDIA ADVERTISING CAMPAIGN​

Social media advertising is powerful because it enables you to reach those who WANT to find you. With a well designed ad of your music release, live session, music video or tour, potential fans will feel connected to your message and feel grateful that they found you. That's the sort of ads I work with.

I will use a combination of custom audiences to place your content and services in front of both warm and cold audiences. I will also use retargeting ads to reach people who have already shown interest in your accounts or website. My goal is always to reach potential customers on a low CPC (cost per click).

Depending on your target audience, budget and content, we will utilise channels like Facebook, Instagram, Snapchat, Youtube, Google display network and potentially Amazon.

INVESTMENT

please click below to download the price sheets for each service
 
 

CONTACT

I would love to talk more about how I can help you  find your hardcore fans and reach out with your music. Simply write to me or fill out the form below, and I will get back to you within 48h.

contact@charlotteeriksson.com

Please add a short introduction to your artist project, links to your social media and any other information that can be useful for me to know.  I will then send over a proposed strategy, timeline + a  rate sheet, and we will together come up with an individual approach designed for  your needs.

find me on socials
  • LinkedIn - Black Circle
  • Instagram - Black Circle
  • YouTube - Black Circle
  • Pinterest - Black Circle
  • Facebook - Black Circle
  • Twitter - Black Circle
Listen to my podcast