↓ How This 1 Book Ad Made Me $100K ↓
You write, I bring you readers!
The Author Revenue Accelerator: Done-For-You Campaign
Don't want to ever touch an ad account? Just want to cash in and make art you love? This is the offer for you!
Get agency-level advertising management and strategy without the agency price tag. I'll handle everything while you focus on writing your next bestseller.
In this hands-off solution, you'll receive:
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Complete funnel audit identifying critical conversion opportunities
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Custom audience targeting strategy based on your specific book genre
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Data-driven creative development and testing
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Daily campaign optimization using agency-level techniques
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Full implementation of the exact system that's helped multiple authors reach Amazon bestseller status
Want to master advanced advertising systems yourself?
1:1 Consulting and Training: Set up & Master Your Ad-Campaigns
Get direct access to 15 years of NYC agency expertise through personalized 1:1 coaching sessions. You'll receive step-by-step guidance implementing the same framework I've used to generate consistent book sales for authors across every genre.
During your 1:1 hands-on coaching calls, we will look at your funnel, online efforts, and opportunities and, together, set up a profitable, sustainable, predictable revenue machine for you.
At the end of these weeks, you will have an optimized funnel set up and running the knowledge to maintain and scale it yourself—creating a sustainable foundation for your long-term author career. Invest in a skill set that pays dividends for every book you'll ever publish!
In this advertising-mastery offer, you'll get:
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Personalized "over-the-shoulder" guidance as we optimize your ads together
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Clear, jargon-free explanations of what actually works for book marketing in 2025
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Immediate fixes implemented during our calls to improve your results
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A straightforward plan you can follow between sessions
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Skills you can use for all your future book launches
AUTHOR MENU
The 6-Figure Book Funnel
I build automated, ROI-focused systems that turn every ad dollar into book sales—so you can finally make a living from your writing.
I’m Charlotte Eriksson—poet, author of 5 books, and former senior ad strategist at a top NYC agency. I’ve sold over 50,000 copies of my self-published poetry books and built a six-figure income from my books using data-driven Facebook & Amazon ads. Now, I’m here to help you do the same—without wasting time on TikTok dances or publisher rejections. Whether you write romance, thriller, YA, memoirs, or poetry, my job is to enable YOU to live out your dream, all while making good bucks. Are you ready to finally see your books take off? I'll be your partner in profit, let's get to work. 🤝
Let’s talk about Numbers:
15 Years
of professional experience as an advertising strategist and media buyer.
$200M
in managed ad-spend for not just authors, but also e-commerce brands, course creators, and advertising agencies.
110%
commitment, passion and viking energy 🇸🇪
I Found Freedom as an Author (Without Playing the Publishing Lottery)
As an author of 5 books and songwriter/producer of 6 albums, I know a thing or two about how to make damn fine revenue with art online. As a matter of fact, I'm consistently making $120K/year from my books only.
"But Charlotte, HOW????"
I don't rely on luck, algorithms, or organic social media stunts. I've built a systematic, data-driven advertising funnel that delivers results day after day, year after year.
With my guidance, my clients have hit Amazon best-seller lists, built sustainable revenue streams, quit their day jobs, and sold out speaking tours. They finally get their work in front of the readers who truly want it.
I've worked with 9-figure e-commerce brands, developed strategies for some of the biggest online coaches, and spent 5 years as a Senior Advertising Strategist at one of New York's top boutique ad agencies. Now, I’m offering the same elite-level advertising strategy for a fraction of the agency retainer—helping indie authors succeed on their own terms.
Why? Because the world needs more uncompromised art—and I want more people to make a living doing what they love.
Case Studies
√ Sold 100,000 copies of my own poetry books with a 3.2x ROAS—completely self-published
√ Helped a business coach hit Amazon’s bestseller list in 4 weeks (first-time author)
√ Half a million views on a homemade live session on zero budget
√ Decreased cost-per-sale by 40% for a nonfiction author in under 2 months.
I think your content deserves to be found by people who want to find it.
WHO AM I?
I’m Charlotte Eriksson—author of five books, poet, and former Senior Advertising Strategist at one of New York’s top boutique advertising agencies. I’ve managed over $200M in ad spend for some of the biggest brands and coaches in the world, crafting campaigns that delivered 7-figure returns. Using my own advertising funnel framework, I have been able to sell over 100,000 copies of my own poetry books and earn a six-figure income from the book sales only—without any major publisher or time-draining social media hustle. This has allowed me to stay in control of my career and lifestyle, and tour all over the world to do readings and workshops.
I know how much time, energy, and passion we all put into the creation of our art. The sacrifices, the endless hours, the editing, the costs, the pride when we finally hold it in our hands ... It saddens me to see so many great writers create amazing content and write beautiful books without reaching the audience they deserve. You just spent maybe years creating this book. Don't publish it without making sure it's also being found.
As your advertising strategist, I will help you get your book or writings noticed by the right audience through social media advertising. By using targeted custom audiences I will put your book photos, poem, article, or release announcement in front of the people who WANT to find you. We will utilize the platforms that best align with your audience (TikTok, Facebook, Instagram, Youtube, or the Google Display Network) and base our decisions on data and analytics. My two goals are to get you profitable and to get your book known. Your stories deserve to be found.
We will not try to reach everyone. We will reach those who are desperately looking for a writer like you, those who WANT to find you.
I'm Not Just Another Ad Manager. I'm Your Growth Partner.
Forget the endless grind of organic marketing. My data-driven Facebook and Amazon ad funnels target readers who are ready to buy—so you can focus on writing while your revenue grows.
Offer + Funnel Strategy
A profitable ad starts with a conversion-optimized funnel. Will a lead-generation campaign convert quicker than direct-to-buy? Do you need bundle offers and upsells to boost AOV? I help you structure an irresistible offer and validate the best funnel format + pricing strategy.
CRO
I have 10 years of experience doing technical CRO audits for e-commerce stores, course funnels, book-a-call funnels and opt-in pages.
No more broken funnels with me on your team.
Paid Social, PPC and Search
Not to brag but my therapist told me I know the Meta ad account better than I know myself 🙃 I have been a senior media buyer for some of the biggest online business coaches in the world, 9-figure e-commerce brands, and small passionate startups. I offer advanced data-driven media buying on Meta, Google, Amazon, and Microsoft.
Consulting & Training
Need someone to train your in-house media buyer or marketing lead? I can lead your internal strategists, train them on best practices, or step in as your fractional Chief Marketing Officer. With over a decade of experience, I ensure your team is fully equipped to run profitable, data-driven campaigns.
Your job is to write amazing books. My job is to sell them for you. I repeatedly help authors build six-figure income streams using this exact ads system.
Why Work with Me? Big Agency Expertise, Small Business Pricing
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Cost-effective, data-driven, ROI-driven service: I bring the same strategies that scaled my agency clients to seven figures—at a fraction of the cost.
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Data-Driven & ROI-Focused: Every decision is backed by metrics and testing, ensuring each ad dollar maximizes your book sales.
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Tailored to Your Genre: Romance, nonfiction, poetry—it doesn’t matter. We’ll craft a funnel unique to your style and audience.
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Full-Funnel Strategy: From ad creative to optimized landing pages and email flows, I ensure every part of your customer journey is designed for profit.
CLAIM YOUR AUTHOR MARKETING AUDIT ($420 VALUE)
The first step is booking your comprehensive marketing audit session where I'll analyze your current funnel, identify critical conversion issues, and provide a custom roadmap to increase your book sales. You'll get access to my 15 years of agency-level expertise completely FREE—whether we end up working together or not. Click the link below to fill out a quick application and then wait to hear back from me within the next 48h.
THE PROCESS
1. Download Author Services Menu
2. Schedule FREE Strategy Call
During this audit session, I'll walk through your current marketing funnel, pinpoint exactly where you're losing sales, and provide specific recommendations to fix these issues. We'll develop a custom strategy based on your specific goals, book genre, and revenue targets.
SCHEDULE FREE STRATEGY CALL
I will send over the proposed strategy. You accept, pay the invoice, and we start rollin'!
APPROVE PROPOSAL
We will make sure your back-end is up set up correctly, that your landing pages are strong, that the tracking is installed and that your funnel is optimized for cold ad traffic.
SET-UP
You will receive advertising optimized copy and creatives to approve.
COPY/CREATIVE
Execution time!
LAUNCH ADS
Building profitable revenue funnels are all about optimizing optimizing optimizing. Once we have some data on your first ads, we can start optimizing the funnel to improve our numbers.
OPTIMIZATION
Next Steps & Campaign Packages
I truly care about your success as an author and building a sustainable income from your books. The first step to working with me is to download the Author Services Menu below to review my campaign options. After that, click here to secure your marketing audit session ($450 value) where you'll receive a custom analysis of your current funnel and specific recommendations to increase your book sales—completely free of charge. This free call might be the most valuable thing you can do for yourself this very second 💪
Ecommerce Brand
Brief: Meta ad strategy, media buying, and creative strategy
Highlight: Black Friday Campaign 2022
Total ROAS: 7x
Jewelry Business Academy [high ticket course]
Brief: Free webinar live launches leading into 2K - 10K programs
Highlight: Consistently ended live launches with a 8X ROAS
You're Doing Just Fine [book launch]
Brief: Build the email list pre-launch + engage warm audiences post-launch. I managed all Meta ads + developed optimized book launch landing pages pre and post-launch.
Highlight: The book reached #1 on the Amazon poetry list.
High-spend E-com Brand
Brief: 2.6M monthly spend for an e-com brand selling $149 products
Highlight: Enabled brand to hit MER goals 2 years in a row and trippled ad-spend + revenue.
Client Success
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