+ ONLINE ADVERTISING
FOR AUTHORS & WRITERS
As a digital advertising strategist for authors, I will help you get your book or writings noticed by the right audience through social media advertising. By using targeted custom audiences I will put your book photos, poem, article or release announcement in front of the people who WANT to find you. We will utilise the platforms that best align with your audience (Facebook, Instagram, Youtube or the Google Display network) and base our decisions on data and analytics. My two goals are to get you profitable and to get your book known. Your stories deserve to be found.
My name is Charlotte Eriksson and I have been a full-time author and songwriter for 10 years. I have managed to stay completely independent while building an engaging online following that has enabled me to tour all over Europe, publish 5 books and release 4 full-length albums, sell over 30,000 copies of my own books and stay true to my mission.
The last five years I have helped non-fiction authors and spoken word poets build their readerships through strategic advertising and through our efforts get on the Amazon best-seller lists, build a sustainable income from their books and no longer spend years writing books that don't get read.
I know how much time, energy and passion we all put into the creation of our art. The sacrifices, the endless hours, the editing, the costs, the pride when we finally hold it in our hands ... It saddens me to see so many great writers create amazing content and write beautiful books without reaching the audience they deserve. You just spent maybe years on creating this book. Don't publish it without making sure it's also being found.
We will not try to reach everyone. We will reach those who are desperately looking for a writer like you, those who WANT to find you.
30,000 copies sold of a poetry book
Half a million views on a home made live session on zero budget,
60,000 engagement on an instagram release post, over 200 comments on a writing posted on Facebook ... I think your content deserves to be found by people who want to find it.
Release Announcement (Book Launch)
To spread the word about my third book and reach people who would love my message, I set up a combination of Facebook ads + Instagram ads with highly branded visuals and copy, utilizing both interest based audiences as well as lookalike audience from the Facebook pixel. I also built a retargeting funnel to reach people with different quotes and excerpts even after they had interacted with my accounts or website. As you can see from the screen-shots, the campaigns resulted in a beautiful reach that went on to spread organically through shares and people tagging their friends. This resulted in larger FB pages and IG accounts picking up quotes from the books to share with their followings which directly resulted in book sales, email newsletter sign-ups and brand awareness.
- 5.2X ROAS
- 3000+ book sales
- 22,000 engagements
- 800+ comments
- 4600 shares
I created a similar campaign on Instagram where the incentive was to click the button "Read More" that lead them to a sales page for the book on my website.
Live Session Video
I utilised two different custom audiences to target an audience who have showed an interest in acoustic live performance videos within the singer-songwriter market. I deliberately wanted to reach people who could be potential fans of my released studio albums and niched my audience even further by also targeting people who have showed interest in similar artists and bands.
- 21,000+ reaction
- 400+ comments
- 2864 shares
- Over half a million views (30 sec or more)
Video budget: £0
Ad budget: £250
• Low CPR/CPC
• I will use a combination of ads aiming for engagement, link clicks, reach or conversion
• I will set up your ad strategy so that it will be easy for you to keep the campaigns up and running on your own
- Advertising Campaign Strategy + Implementation
- Amazon advertising (for authors)
- Youtube Advertising
- Funnel building
- Book launch strategy
- Email Marketing
SOCIAL MEDIA ADVERTISING CAMPAIGN
Social media advertising is powerful because it enables you to reach those who WANT to find you. With a well designed ad of your book or writing, potential fans will feel connected to your message and feel grateful that they found you. That's the sort of ads I work with.
I will use a combination of custom audiences to place your content and services in front of both warm and cold audiences. I will also use retargeting ads to reach people who have already shown interest in your accounts or website. The main metrics we're looking for are low CPC (cost per click) and CPA (cost per aquisition)
Depending on your target audience, budget and content, we will utilise channels like Facebook, Instagram, Snapchat, Youtube, Google display network and potentially Amazon.
I would love to talk more about how I can help you build your platform and reach out with your writings or book. Simply email to me or fill out the form below, and I will get back to you within 48h.
Please add a short introduction to your campaign project, links to your social media and any other information that can be useful for me to know. I will then send over a proposed strategy, timeline + a rate sheet, and we will together come up with an individual approach designed for your needs.